We’re now into December, and if you’re like me you’re wondering what happened to most of 2009. With the new year approaching, it’s worth spending a few minutes and doing a bit of a retrospective on the past twelve months. It’s a good idea for any business to periodically step back and look at the big picture… and for photographers, social media and social networking have been a big part of 2009.
As I look at my photography business and what I did with social media this year, I see a few major themes:
- I did really well at networking via Twitter and finding new business. I can name several specific clients or deals that resulted from Twitter networking or recommendations on Twitter from past clients.
- I blogged a lot more at the beginning of the year, and got very inconsistent later on. This is something I need to change by blogging more often both about work/clients as well as services. Frequently updated content (like blog posts) presents an image of a dynamic, active business to visitors as well as keeping search engines such as Google indexing fresh material.
- My Facebook presence (at least as far as my business goes) is late to the game. I only created a fan page in the last few weeks, and haven’t really spent any effort there actively marketing my work. I can see some potential in using Facebook to sell to existing friends/family but I remain skeptical of the ability to enter new markets or find new clients. I’ll talk more about this in a future post.
Next week I’m going to post the natural followup: a look at my social media plans for 2010, and they’re going to include a bit of a twist.
Photo by GcD^3 pictures, used under Creative Commons licensing
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