Happy Monday! I’m not sure how things are going for you but I’ve been really busy lately with a variety of photo gigs. I have a bunch of random social media tips and tricks laying around here gathering dust, so I figured I’d put together a list post and share.
- Don’t get folks into a Twitter->Facebook->Website loop. We talk about blogging, and using Facebook to promote that blog, and also sometimes tweeting links to your work. Make sure that you aren’t tweeting a link to Facebook which then forces someone to click through to another site to read an article or look at your photos. If you’re sharing a link, that link should go directly to the source material.
- Check out your Facebook Page insights. If you’re the administrator of a page, on the left side under the page’s photo you’ll find the insights section, where you can click through to get some information on who is a fan of your page and what they’re doing.
- Realize that folks don’t monitor Twitter constantly. It’s a good idea to post a link a couple times at different hours of the day. Make sure that you don’t post too often or folks might think you’re being a bit spammy.
- Network online with vendors related to your area of photography. If you shoot weddings, make sure you’re keeping up with local florists. If you do a lot of music photography, it doesn’t hurt to stay tuned in (pun intended) with what local production companies are doing.
- Better yet, once you’ve established relationships with those vendors, partner up for some online cross-promotion. You can talk about how great they are to do business with, show some photos of their products or services, and potentially send some business in their direction. You could offer them some of your photos (ideally showcasing their wares) for use on their blog or online materials. It’s a win-win.
- If you’re active on Twitter, you’ve probably got a lot of other photographers (pro and/or hobbyist) in your area that are following you. Host a tweetup/photowalk! Most photographers would enjoy the networking and photo opportunities of getting together for a couple hours and wandering around taking pictures.
- I’ll wrap up this list with a reminder that social media isn’t a “get rich quick” system: if you’re doing it right, you’ll build up followers and trust over a period of months and years. You’re developing relationships that will (hopefully) lead to increased business and a higher profile for yourself and your business.
What other ideas are on your mind this morning? Have a social media tip to share? I’d love to have you leave a comment and share your knowledge.
Photo by tombothetominator, used under Creative Commons licensing
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