When someone needs to hire a photographer, how do they find one? Regardless of whether it’s for a wedding, corporate material, senior pictures, sporting event, or editorial need, they probably follow this path:
A photographer they have previously hired.
A referral from a trusted source.
Someone they personally know who is a photographer.
Someone they don’t know personally, [...]
When personal computers still cost multiple thousands of dollars and the internet was somewhere that only technical geeks would be found, the term IRL came to mean “in real life” as opposed to an online interaction.
Here’s a reality check for those using the internet in 2009: online life and offline life are one and the [...]
Businesses have focused on customer retention after the sale for quite a while… but what about building a relationship before the sale? I’ve found this to be a very effective technique for my photography business. Using social media (Twitter and blogging on locally-focused sites), I’ve established relationships with a variety of people in [...]
We’re now into December, and if you’re like me you’re wondering what happened to most of 2009. With the new year approaching, it’s worth spending a few minutes and doing a bit of a retrospective on the past twelve months. It’s a good idea for any business to periodically step back and look [...]
Social media can be all about networking and building relationships with others in your field. Through blogs, Twitter, Flickr, and other online resources I have “met” and developed relationships with dozens if not hundreds of photographers and other professionals. One of the best ways to build these relationships over time is also one [...]
This post in an excerpt from an upcoming white paper that I’ll be releasing shortly. Tentatively titled “An Introduction to Twitter for Photographers”, it will provide several pages of information on how photographers can use Twitter effectively. Look for the free white paper to be released in the next week or so.
One of [...]
I recently came across a post called Social Networking: It’s All About Relationships. The post was on a blog by three self-described “law geeks.” They’re not professional social media consultants or anyone with a stake in social media as an industry… rather they’re simply practicing their craft (law), and using social media as [...]
Build Your Network by Leaving Blog Comments
Social media can be all about networking and building relationships with others in your field. Through blogs, Twitter, Flickr, and other online resources I have “met” and developed relationships with dozens if not hundreds of photographers and other professionals. One of the best ways to build these relationships over time is also one [...]