Social Media is No Longer New or Leading Edge

by Aaron on March 1, 2010

One of my social media predictions for 2010 was that we’d reach a point where social media use and marketing would stop being thought of as some special or “new” thing and instead be considered mainstream and normal.

What in Blue Blazes?It’s the beginning of March, and I’m there, at least in the photography world. I’m pretty sure that most photographers are using social media and using it to market their art and services (either directly or indirectly). I think we’re at the point where anyone not using any sort of social media (such as blogging, Twitter, Facebook, and the like) is behind the curve.

And those folks that are behind the curve… well, I’m probably not going to reach them by evangelizing the glory of social media here on this blog.

No more “you should try out this Twitter thing” or “here’s how to start using Facebook” articles. The focus will be on doing it right, with the assumption that you’re already doing it.

These other posts might be of interest to you:

  1. 11 Ways to Say “Thanks” with Social Media
  2. How Much Time Should a Photographer Spend on Social Media?
  3. Use Social Media to become the One to Call
  • jimgoldstein

    Funny I was just thinking this before I saw a link to your post. I got an email newsletter that sealed the deal for me that social media is now just part of normal average marketing. It's going to take a bit of creative thought to make it special at this point.

  • http://newscubamarketing.com Nick Bostic

    Lucky :)

  • gtvone

    Yep, So true – It's what you do with it now that counts most!

  • http://www.loususi.com loususi

    Blogging about social media is also getting extremely old … although I do it too. I mean, doing it right might depend upon a lot of factors such as: are you using the social web for personal or professional reasons? In either case, who's your audience? Do you want to focus your social web use to craft a career in social media? If so, start blogging about tweeting, start tweeting the bit.ly links to your blog. Only comment on Facebook status updates about the recognized social media apps 'out there'. Twitpic images of you and collegues visiting start-ups + dream back to the time of the swoosh before the big bubble burst. Formulate a good business plan. Cross your fingers, hold on tight, hold your breath + run outside. Put the tagcloud widget on your WordPress site + make reference to the hosting company + the particular theme you used in designing your online presence. Knock three times on your TweetDeck if you want me. Access all of your photos + files online using your iPhone.

    Twitter me this, Twitter me that … click here to look at my Profile

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