Social Media is No Longer New or Leading Edge

by Aaron on March 1, 2010

One of my social media predictions for 2010 was that we’d reach a point where social media use and marketing would stop being thought of as some special or “new” thing and instead be considered mainstream and normal.

What in Blue Blazes?It’s the beginning of March, and I’m there, at least in the photography world. I’m pretty sure that most photographers are using social media and using it to market their art and services (either directly or indirectly). I think we’re at the point where anyone not using any sort of social media (such as blogging, Twitter, Facebook, and the like) is behind the curve.

And those folks that are behind the curve… well, I’m probably not going to reach them by evangelizing the glory of social media here on this blog.

No more “you should try out this Twitter thing” or “here’s how to start using Facebook” articles. The focus will be on doing it right, with the assumption that you’re already doing it.

These other posts might be of interest to you:

  1. How Much Time Should a Photographer Spend on Social Media?
  2. 11 Ways to Say “Thanks” with Social Media
  3. Social Media Time Management: Splitting Time Between Twitter, Facebook, and Blogging
  • gtvone
    Yep, So true - It's what you do with it now that counts most!
  • Lucky :)
  • jimgoldstein
    Funny I was just thinking this before I saw a link to your post. I got an email newsletter that sealed the deal for me that social media is now just part of normal average marketing. It's going to take a bit of creative thought to make it special at this point.
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