Welcome to 2010… it’s the new year and everyone’s a prognosticator so I figured I should join the club with a few predictions of what we’ll see in the photography and social media spaces this year.
Social media haters will become irrelevant. Right now there’s still a healthy debate amongst those who see things like Twitter, Facebook, and blogging as a waste of time. By the end of the year, those folks will be a small enough minority that they can essentially be ignored as a photography businessperson. Potential clients aren’t going to ask if you have a blog, they’re going to wonder why you don’t.
Advertising platforms that smart photographers will use: AdWords, Facebook, mobile (location based) platforms.
Advertising platforms that signal you’re a dinosaur: Yellow Pages, Newspaper.
Also related to advertising: photographers will see a demand from clients for mobile-friendly images for mobile advertising.
We’ll see declining attendance at the megaconferences such as PMA and Photoshop World, but we’ll start to see more online-only “conferences.” The real estate industry has recently held a couple “Virtual BarCamps” – an attempt to hold relatively informal conference proceedings online. Photographers will see the same type of thing due to the widespread availability of audio and video conferencing tools.
By June, we’ll be sharing images in some way that we haven’t yet even thought about.
See other 2010 photo and social media predictions from Jim Goldstein and Rosh Sillars.
What do you think? Am I spot on? Full of baloney? Care to make your own prediction?
.
Photo by Catherinette Rings Steampunk, used under Creative Commons licensing
These other posts might be of interest to you:
