With blogs, for instance, a high bounce rate shouldn't be considered necessarily a negative thing, since there you want your visitors to quickly scan and read posts, which are almost always on the landing/home page. In a blog return visitors are way more important than bounce rate (which tells you little about how interesting your content is). Also, for university pages, where the home page contains links to external pages ( e.g a university site with the different faculty pages) the bounce rate for this page would be 100% most of the time but this doesn't reflect the actualy performance of the site.

With blogs, for instance, a high bounce rate shouldn't be considered necessarily a negative thing, since there you want your visitors to quickly scan and read posts, which are almost always on the landing/home page. In a blog return visitors are way more important than bounce rate (which tells you little about how interesting your content is). Also, for university pages, where the home page contains links to external pages ( e.g a university site with the different faculty pages) the bounce rate for this page would be 100% most of the time but this doesn't reflect the actualy performance of the site.