I’m a big fan of WordPress as a blogging platform, and I highly recommend the Thesis theme for anyone wanting to get up and running with a search-engine-friendly, powerful system that can be customized and extended.
When choosing a theme, there are three general options:
- Use a free theme
- Hire a designer/developer to build a theme from scratch
- Purchase a premium theme
Free themes have the downside of being of variable quality, and support is often lacking when something goes wrong. Hiring a designer to build a completely custom theme is a good idea, but it can get quite spendy if you find someone who does a thorough job. Thesis is a premium theme but it’s quite affordable (a single blog license is less than $90), and features a ton of powerful options that aren’t found in the vast range of free themes.
Why Thesis
Here are what I feel are the key benefits to thesis and how they can help a photographer:
- SEO is Built-in: Thesis was designed with search engine optimization in mind. Having these features built into the theme mean that extra plugins aren’t needed to help you boost your ranking in Google.
- Many design options can be set via an easy admin panel: Choose one column or up to three. Set the column sizes. Decide if you want to feature a rotating photo gallery. Choose which pages to display in a navigation menu (or add links that aren’t even part of your site). All of these options are set graphically without writing any code.
- Excellent support: There’s a VERY active user community. I recently dropped in on the customization forum and found more than 40 different design/customization topics… and that was just in the past hour. The official Thesis support staff respond to inquiries in a timely manner, offering tips, suggestions, or bugfixes as needed.
- Active development: Thesis is under active development, with new releases a few times a year offering enhanced features. As an example, Thesis 1.6 will be the next version and it will include a bunch of new options for menus and navigations.
Overall, for someone who isn’t a PHP developer, Thesis provides a great value, paying for itself many times over in the amount of time saved over either learning to write code or hiring someone to do the same. Check out Thesis and kick your WordPress website up a notch.
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