Posts tagged as:

trust

Social Photo Podcast #11: iPad, Trust and Influence, and Workshops

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It’s time for episode eleven of the Social Photo Podcast, with Aaron flying solo in the hosting chair this week. He talks about the iPad, building trust, workshops, and more. This episode is about eleven minutes long. Apologies for a bit [...]

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Use Social Media to become the One to Call

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When someone needs to hire a photographer, how do they find one? Regardless of whether it’s for a wedding, corporate material, senior pictures, sporting event, or editorial need, they probably follow this path:

A photographer they have previously hired.
A referral from a trusted source.
Someone they personally know who is a photographer.
Someone they don’t know personally, [...]

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Online and Offline: It’s All Real

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When personal computers still cost multiple thousands of dollars and the internet was somewhere that only technical geeks would be found, the term IRL came to mean “in real life” as opposed to an online interaction.
Here’s a reality check for those using the internet in 2009: online life and offline life are one and the [...]

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Build Relationships Before the Sale

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Businesses have focused on customer retention after the sale for quite a while… but what about building a relationship before the sale? I’ve found this to be a very effective technique for my photography business. Using social media (Twitter and blogging on locally-focused sites), I’ve established relationships with a variety of people in [...]

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