I recently came across a post called Social Networking: It’s All About Relationships. The post was on a blog by three self-described “law geeks.” They’re not professional social media consultants or anyone with a stake in social media as an industry… rather they’re simply practicing their craft (law), and using social media as a tool [...]
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What makes social media, well, social? Conversation. Traditional media and marketing is one-way, aimed at sending a controlled message in one direction: towards the target audience. Tools that are described as social media are bidirectional, allowing the person who was originally in the recipient role to engage in a dialog with the content producer. Here [...]
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Nine Words that Kill Participation on Blogs
Want to know the nine words that will absolutely tank the participation rate on a blog? They’re really not that secret. If fact, every WordPress blog comes ready-built so that you can easily serve up these nine words to your readers if you choose. Other blog platforms are similarly equipped. Those nine words? Here they [...]