I recently spoke on a panel of bloggers to a bunch of artists that are part of Portland’s Working Artists Network. One of the key points I tried to stress was that one great way to build up one’s credibility and reputation online is to be an active participant on blogs, forums, and other interactive [...]
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What makes social media, well, social? Conversation. Traditional media and marketing is one-way, aimed at sending a controlled message in one direction: towards the target audience. Tools that are described as social media are bidirectional, allowing the person who was originally in the recipient role to engage in a dialog with the content producer. Here [...]
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Building Credibility: Creation vs. Commentary
I recently spoke on a panel of bloggers to a bunch of artists that are part of Portland’s Working Artists Network. One of the key points I tried to stress was that one great way to build up one’s credibility and reputation online is to be an active participant on blogs, forums, and other interactive [...]