Are you using an email list as part of your photography marketing? I wasn’t… until yesterday.
Although I’ve sent out a weekly email newsletter here from Social Photo Talk (to the several hundred of you that subscribe…thank you), I haven’t used one to market my photography services and products directly to clients. Yesterday I launched a rather aggressive newsletter project.
People often dread their email inbox in the morning. I’m doing what I hope is my small little bit towards improving that outlook (pun intended). I’m offering a daily (actually just weekdays) email with a photo and a few thoughts. I’m not planning to use it as a hard sell; my main goal is to simply keep my name and work in front of people. Between my existing image library and the new photos that I’m creating, one photo per day should be sustainable. The biggest challenge I foresee is taking a few minutes each day to jot down a few thoughts and assemble the newsletter.
I’m using MailChimp as my email service provider and so far it’s working great.
As I get more subscribers I’m curious to see how the whole thing works out. If you’d like to follow along with the experience, you can subscribe to my newsletter; I’ll probably also blog about it again here if I have something meaningful to share.
Do you send an email newsletter to your clients? Is it worthwhile? Are you willing to share what’s worked (or hasn’t)?
Photo by Mzelle Biscotte, used under Creative Commons licensing
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