New social media tools pop up frequently. Older tools evolve, and some eventually fall by the wayside. As the social media landscape changes, its important to evaluate what is working and be willing to change.
What sorts of changes? Maybe it’s in the frequency you post or participate. I used to publish on Social Photo Talk daily on Sunday through Thursday. This week I’m switching to Monday through Friday; I’m curious to see what it does to the site’s traffic. Maybe a change could be a whole new method of participation and you’ll try out a new service. Maybe the change could be less participation somewhere. Pouring a bunch of time into MySpace and not seeing any good results? It might be time to move on.
Technology moves fast, and there are more social media and social networking opportunities than any one person can follow. Find what works and stick with it, but don’t be afraid to change up your game to try something new or move away from something that isn’t yielding results.
Photo by David Reece, used under Creative Commons licensing