I love it when I run into a photographer who is thinking in new ways with a social marketing venture. I recently noticed the oncemany project by photographer Shane Rich. It’s a 365 day project, and Shane is selling each day for its numerical value. January 1st is $1, the second is $2, and so on up through December 31st which is $365. In exchange for the payment, Shane tells your story through photography.
What is “your story”? It could be a business promoting a brand or product. It could be a personal brand. It could just be a crazy concept. He’ll create photography and then promote it via the blog as well as on Twitter, Facebook, Flickr, and his email newsletter.
It’s an interesting idea. Shane produces some great work as evidenced by the gallery of his January photos for the project. Petapixel compares it to the Million Dollar Homepage project and I can see similarities; looking at Shane’s booking calendar it appears the early dates are selling well, I can only wonder if the later dates will fill up as well. I’m definitely thinking about purchasing a date once I come up with the right idea.
We’ll be interviewing Shane as a guest on the Social Photo Podcast soon. What do you think of his idea? Any questions you’d like to ask him? Leave a comment with your thoughts.
Photo by Shane Rich, used by permission.
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