Jason Falls posted an interesting piece yesterday on Social Media Today in which he notes there are Four Styles of Marketing on Twitter ranging from the Conversationalist to the Spammer.
I’d suggest you check out Jason’s piece. I’d argue that if you’re purely in his “Spammer/Broadcast” category that you’re not really participating in social media at all, but rather you’re blasting a one-way message much like traditional PR campaigns.
What’s your Twitter marketing style? Are you engaging in conversation? Tomorrow I’ll have a significant post that challenges those who want to use social media without the inconvenience of having to actually, you know, interact.
Photo by carrotcreative, used under Creative Commons licensing
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