Last Thursday, Dale Chumbley provided us with a great look at Animoto, a fun tool for producing multimedia slideshows. That was an example of guest posting, which is the term for having someone contribute to a blog when they’re not one of the usual authors. Guest posts are usually win-win situations which can be a great way to boost your blog and your profile.
If you’re the guest author, guest posting provides an opportunity to have your material seen by a new audience. Guest posts generally include a brief introduction and a backlink to the guest author’s website, so it will generally result in a nice traffic boost back to your site. This link can also provide a bit of search engine juice, especially if you can have the backlink created using a keyword or search phrase.
If you’re the blogger that is hosting a guest post, a guest post can provide a couple nice benefits. The most obvious benefit is that it provides you with content for your blog. The other benefit is that your guest author will usually help promote your blog and his or her post, so you’ll see a traffic boost with some new readers that will hopefully become regulars.
One powerful way that a photographer can use a guest post is to have a client or vendor provide a testimonial-style post about your services. Have a bride, a commercial client, or even a fine art customer write a brief blog post explaining how they loved your services or the value that you provided to their business.
Have you written a guest post? Have you hosted a guest post?
Photo by Robert Scoble, used under Creative Commons licensing
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