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As a photographer who uses social media, expose your social. What do I mean? Your presence in new media communications and platforms should be an integrated part of your online (and in some cases, offline) identity, not an afterthought or side effort. In tangible terms:
- If you blog for your clients and talk about your services, that blog should be an integrated portion of your website, hosted on your own domain and not at another URL like Blogspot or TypePad.
- Your Twitter @username should be on your paper business card.
- Your Twitter @username should be in your email signature.
- Be sure to note your blog, Twitter account, or other social media presence in signatures and profiles in online communities. Do this in a non-obtrusive way… don’t clog up message boards with 5-line signatures that are lists of links, but if folks in a particular forum often leave a link, go right ahead and do so as well.
What are other ways you can point your offline (and online) contacts to your social media presence? Feel free to leave ideas as a comment.
Photo by a God’s child, used under Creative Commons licensing
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