From the category archives:

Identity and Branding

5 Tips to Become a Better Photographer via Twitter

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Folks generally fall into one of two camps when thinking about Twitter: they either consider it useless drivel, or they find it very interesting. I’m guessing more of my readers are in the latter category than the former, so here’s some tips on becoming a better photographer (and photographer businessperson) by using Twitter. Maybe a [...]

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Don’t be Afraid to Change Your Game

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New social media tools pop up frequently. Older tools evolve, and some eventually fall by the wayside. As the social media landscape changes, its important to evaluate what is working and be willing to change. What sorts of changes? Maybe it’s in the frequency you post or participate. I used to publish on Social Photo [...]

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They’re Talking About You

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You might not realize it, but they’re talking about you. Yes, you. You and your business. You and your photos. It’s so easy for people to publish content online that it’s inevitable that your friends, clients, and family are probably talking about your photography on their blogs, Twitter, Flickr, and so on. Do you know [...]

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Building Credibility: Creation vs. Commentary

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I recently spoke on a panel of bloggers to a bunch of artists that are part of Portland’s Working Artists Network. One of the key points I tried to stress was that one great way to build up one’s credibility and reputation online is to be an active participant on blogs, forums, and other interactive [...]

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A Quick Question

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Here’s a quick question for you: have you told someone new about your blog today? If not… there’s still time. Photo by *clairity*, used under Creative Commons licensing

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Your Avatar on Your Card?

A couple weeks ago, I talked about avatars for photographers. A few days ago I encouraged folks to expose their social, and today I wanted to tie those two concepts together in a very concrete (okay, so maybe it’s actually cardstock) way. My avatar is on my business card. I have the two-sided business cards [...]

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Expose Your Social

As a photographer who uses social media, expose your social. What do I mean? Your presence in new media communications and platforms should be an integrated part of your online (and in some cases, offline) identity, not an afterthought or side effort. In tangible terms: If you blog for your clients and talk about your [...]

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Avatars for Photographers

Almost every social web service features an avatar to represent and identify users… these small user-chosen pictures stand out for identification. Whether it’s Twitter, Flickr, discussion forums, or Facebook, your user picture helps others to quickly identify you. There are some interesting articles on avatars as online identity, but I see two key points for [...]

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